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Outside the Square, is a small group adventure tour business: Focused on meeting the needs of the LBGT community.
The current owner operates the business as a sole trader, and is approaching retirement. A new owner/s is sort to continue the business with the current owner happy to continue on to run the tours already on the website, and mentor the new owner as they get to know the ropes. Executive Summary Outside the Square is a gay/straight friendly, small group adventure tour holiday business with a 14-year operating history. The business caters to a client demographic aged 45+ who enjoy slower travel to unusual and interesting places. Clients are loyal often returning for multiple tours and spreading the word to their friends. The business is global and can be run from anywhere. It is currently running tours in Cambodia, Thailand, Laos, Bali, South Africa, Botswana, Morocco, Portugal, Nepal, Bhutan, Peru, Argentina, Ecuador, and New Zealand. All existing tours are 12-15 days long. The business is currently run as a sole trading operation, registered in New Zealand. It has multiple deposited fully booked tours coming up (good cash flow). The current owner is looking for someone to take the business to the next level and offer more tours to the client base. There is huge scope for expansion, adding and running new tours. The owner envisages mentoring the new owner in the current tours and developing new product of interest. Whilst staying on to run the tours already full on a per diem basis. Business Description Outside the Square offers a unique travel experience for Gay traveller’s and their friends. The business specializes in small group adventure tours that take traveller’s to off-the-beaten-path destinations. The tours are designed to be immersive and experiential, and they offer traveller’s the opportunity to experience new cultures and meet new people. Market Analysis The target market for Outside the Square are Gay identifying traveller’s aged 50+ who are looking for a unique and memorable travel experience. The market is large and growing, as more and more people are looking for ways to travel off the beaten path. Outside the Square competes with other small group adventure tour companies, as well as large, mainstream tour operators, however its price point, and value to experience, places it in a unique area with little competition. Marketing Plan Outside the Square markets its tours through a variety of channels, including its website, social media, and word-of-mouth. Currently the tours can only be booked direct on the website and not through 3rd party sales agents, this is a possible option should expansion be desired. Financial Projections Outside the Square has been growing steadily over the past few years. The tours currently on the website are fully booked through to the end of 2025 and into 2026 and the only way to offer more tours to the client base is pass the business on as the current owner has chosen not to expand by employing staff. The business has huge scope to expand. Expansion was not originally the desire of the current owner, who created the business as a lifestyle choice. The business includes expansion ideas and 2 sub brands, that are ready to go should the new owner choose. Management Team The current owner of Outside the Square is an experienced travel professional with a passion for the business. |
Notable Points
The business would suite
The current owner is committed to finding the right fit to continue the OTS vision, and delivery of great holiday experiences at affordable prices to our clients. How this looks, and the structure it takes can be negotiated to suite both parties. Expressions of interest The first step is to familiarise yourself with the OTS website, philosophies, and commitment to core values. If what you see and read gets you excited, and thinking this could be the opportunity you have been dreaming of, then let’s start a conversation. Email your expression of interest to Richard. [email protected] Please forgive any slow replies as I may well be running one of our great adventures. |